Check out the above photo that my cousin just took in San Francisco (Game 7 NLCS vs. the Cardinals). I just posted it on my Instagram to show an example. The black bars above look horrible, yet you still see a lot of people who decide to post their photos this way. They do not want to force crop their photo into a square, so they leave the bars. Yet their photo, no matter how beautiful it may be, is ruined by the black bars.

Use Squaready to turn the black bars into white, or “invisible”. Photos immediately look much better against the white background of Instagram:

Plus if your website has a white background as well, your Squaready photo looks good too. This photo was taken using Apple's new Panorama feature on the iPhone:

You do not have to use your Squaready photos just with Instagram. You can even just save to your Camera Roll if you do not wish to share it. Once you tap the “Open-in” button, a list of apps will open up where you can save/open it:

Any time I want to post a picture that will not look good cropped into a square, I open up Squaready and do the extra three steps to make the photos look better.

Here are the easy steps:

1. Tap the folder button at the top left and choose your photo
2. Tap either the vertical or horizontal tool buttons at the bottom
3. Share or save

You are also able to flip and rotate your photos any way you like.

Especially with the Panorama feature in iOS 6 on the iPhone 4S and 5, this app will become very handy for those who would like to share their horizontal (or even vertical) photos. Here is a vertical photo I took on the weekend (I used the app Pocketbooth as well).

Check it out for yourself. The app is free. There is also a $.99 pro version that has more features and no ads. Apparently the ads will disappear for hours if you click on them once. Although Squaready is an iPhone app, it will stilk work on your iPad as well.