Are you using a Gmail, Yahoo, or other webmail for your business? There are still tens of millions of businesses that continue to rely on webmail for all their business communications. However, successful businesses understand the importance of having a professional email address. There are many reasons why your company needs a business email address.
So what is a business email address, why it is important, and how does one go about creating one? Find out in this guide.
What is a Business Email Address?
A business email address has a domain name associated with your website. For example, firstname.lastname@example.org is an example of such an email address. If you already don’t have a website, you can create one after creating the perfect domain name using a Business Name Generator. You can create a professional email address for different departments and personnel in your company. Every business should have a business email address because it helps in creating a professional image.
Importance of a Professional Email Address
According to 59% of B2B marketers, email provides the most effective channel for generating revenue. You certainly use email campaigns to generate more business. Using a professional email address certainly makes much more sense than relying on a traditional webmail.
According to another study, 86% of professionals like to use email for business communications. The percentage for face to face interaction is 60% professionals and for phone-based communication is 56%. This gives you a clear idea of how important your email address is for your business’ success.
Besides these statistics, there are many more ways in which having a business email address can make a difference for your company.
Inherent Benefits of a Business Email Address
You can choose from dozens of free webmail services, but having an own email domain can make a world of a difference.
Business Email Address Builds Trust
Many studies show that using professional email addresses contributes to building trust. When your target audience sees that your email and website are linked, they feel that you are serious about your business.
Such an email helps build credibility with your prospects. If you have an email address such as email@example.com, your prospects and the general public aren’t going to take your business seriously.
You will get only once to make a first impression. When you contact your prospects through a business email address, it will set a positive impression from the very beginning. When your email and domain are linked, it adds a professional image to your business entity.
Easier to Remember
It is easier for your target audience to remember your business email address. Once they visit your website, it will become easier for them to remember your professional email. They will not have to save an ordinary webmail because it is difficult to remember such an email address. On the other hand, it is much easier to remember an address like firstname.lastname@example.org. The more someone interacts with you through your professional email address, the better it is for building your brand recall.
When you use a custom email address, it helps in legitimizing your email campaigns. An email address with a domain is least likely to end up in the Spam folder. It is possible to authenticate your campaigns using DKIM.
A professional email also works as a marketing tool and helps generate more web traffic. This is because people can find your website with the help of your email address.
Create Your Unique Business & Domain Name
A unique, meaningful, and valuable domain name is essential for creating a powerful email address. It is best to use a business name generator to come up with your company name and domain name. The steps involved in the process are simple:
- Describe your business
- Use a unique name
- Consider including your location in the name
- Keep the domain name short
Create Your Business Email Address
Now that you realize how important a professional email address is, you should follow these steps to create your custom email addresses:
- Create a website for your business
- Choose a package that addresses your needs
- Connect your domain and website
- Buy a mailbox
- Select the number of mailboxes you will require
Once your mailbox has been set up, it is possible to access your professional emails from anywhere.
There are many more ways in which you can benefit from having a business email address. Your emails are periodically, usually daily backed up on remote servers. It is much more different than having a Gmail or Yahoo email address. When you use any other webmail, you are basically advertising their brand, not yours. It adds a unique identity to your business name. Every time someone comes across your email address, they will realize that you have a website and you are serious about being professional. This increases the chances of getting more leads and revenues, both in the short-term and long-term.